SAAS • B2B LEAD GENERATION

Northbeam Analytics — Pipeline Rebuild

3.2x qualified meetings in 90 days

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Verified Case Study
Northbeam Analytics verified deliverable
SaaS Case Study
★ 3.2x qualified meetings in 90 days

Northbeam Analytics — Pipeline Rebuild

Northbeam Analytics is a high-growth B2B attribution platform requiring high-volume, hyper-targeted enterprise sales pipeline across Series A through C e-commerce and retail tech stacks. Aynal Leads Solutions rebuilt their entire outbound prospecting engine from scratch with triple-verified decision-maker data.

3.2x
Qualified Meetings Booked
+220% lift in 90 days
0.8%
Email Bounce Rate
Down from 14.2% legacy data
$420K
New Pipeline Generated
Closed & in-flight ARR in Q1
12,500+
Verified Lead Volume
100% human & SMTP validated
EXECUTIVE OVERVIEW

Scaling predictable pipeline for high-growth revenue leaders

Northbeam Analytics is a high-growth B2B attribution platform requiring high-volume, hyper-targeted enterprise sales pipeline across Series A through C e-commerce and retail tech stacks. Aynal Leads Solutions rebuilt their entire outbound prospecting engine from scratch with triple-verified decision-maker data.

01

The Challenge & Initial State

Northbeam was struggling with stale legacy database vendors whose contact lists exhibited a devastating 14.2% bounce rate. Outbound sales reps spent 40% of their day researching valid emails rather than closing demos.

Key Bottlenecks Identified:

Outdated job titles and phantom accounts triggered high spam complaints and domain warmup penalties.
Lack of firmographic and tech-stack filtering meant SDRs were pitching companies that did not meet their minimum qualification threshold.
SDR morale was plummeting due to low connect rates and frequent email mailbox throttling.
02

Our Strategic Solution & Execution

Aynal Leads Solutions engineered a custom firmographic prospecting workflow focused on Series A-C SaaS tech stacks with triple-verified direct corporate emails and verified mobile direct dials.

01

ICP Calibration & Tech-Stack Mapping

Defined strict firmographic filters targeting CMOs, VPs of Growth, and Heads of E-Commerce operating on modern cloud data stacks.

02

Multi-Source Intelligence Mining

Aggregated raw executive contacts from LinkedIn Sales Navigator, corporate registries, GitHub, and press releases.

03

5-Stage Data Hygiene & SMTP Pinging

Subjected every record to live server SMTP handshakes, spam-trap suppression, catch-all domain filtering, and manual researcher QA.

04

Automated CRM Bi-Weekly Drops

Formatted and deduplicated all verified leads directly into Northbeam’s Salesforce schema with zero manual rep intervention.

03

Proprietary 5-Stage Data Verification

Every single prospect underwent our proprietary 5-tier hygiene verification protocol before handover to Northbeam.

Live SMTP handshake test directly against recipient mail server
Real-time DNS, MX record, and SPF/DMARC domain deliverability check
Spam-trap, honeypot, and catch-all domain suppression scrub
Human research analyst validation of active LinkedIn employment status
Direct-dial telephone line connection & carrier verification
04

Measurable Results & ROI

Within 90 days of deploying the Aynal Leads Solutions prospect engine, Northbeam experienced an unprecedented surge in sales velocity and booked demos.

3.2x increase in sales-qualified discovery calls booked across their 8-person SDR team.
Email deliverability soared to 99.2%, reducing domain bounce rate from 14.2% down to 0.8%.
$420,000 in net new ARR pipeline generated within the very first quarter of engagement.
Each SDR reclaimed approximately 6 hours per week previously wasted on manual contact verification.
““

They didn't just hand us a spreadsheet of names — every contact was verified and matched to our ICP. Our SDRs booked more meetings in the first month than the previous quarter combined.

Rachel Kim

Rachel Kim

VP of Sales, Northbeam Analytics

Engagement Details

Client
Northbeam Analytics
Industry
SaaS
Primary Service
B2B Lead Generation
Timeline
90 Days
Key Deliverables
12,500 Triple-Verified ICP Decision-Maker Contacts
Targeted Tech-Stack Profiling (Shopify Plus, Klaviyo, Segment users)
Direct Dial & Mobile Verification for Enterprise Tier VPs
Continuous Bi-Weekly Deduplicated CRM Enrichment
Tools & Tech Stack
SalesforceApollo.ioZeroBounceLinkedIn Sales NavigatorHubSpotClay
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